Sally Wray

Sally Wray

Director - Go Hire

Sally has a particular vision for her company which involves delighting her customers, developing staff and working in partnership with others to implement ideas that bring to her customers a total package of linked services.

Sally has had a varied career including working as a Legal Officer within the local council and as a teacher for adults in further education. Whilst these had satisfying moments, Sally always had a vision to do something more. After a period of project work Sally began looking for business ideas and opportunities. Thinking about the opportunities afforded by her beloved Hull, she took a leap of faith and bought a small tool hire and repair company and set about modernising and developing it. Within her first year she moved the company to larger, more professional premises, which also afforded partnership working with the now established GoStore Company. She has also updated IT systems and has established a project at Humberside Airport to provide tools to the oil, gas and wind industry.

Sally started from a position of little knowledge about business and has used the FEO programme as a significant tool in helping her move to the position she is now in. Having started from scratch in terms of business knowledge, Sally is well placed to offer support and advice to anyone starting out, having faced many of the challenges presented to new businesses. She would be happy to support others and feel being a part of the FEO community has definitely helped her development.

Sally would be the first to say that the learning never stops and that her company has a long way to go but she has found the ride exhilarating and despite the longer hours and anxious moments would not trade it for the world. As a mum of three daughters, she preaches what she sews and tells them to ‘do what makes you happy’ and for Sally that happens to be running her own tool hire company.

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