Blogs /Unleashing the Entrepreneur Within - Driving AI Adoption at Rix Group

Unleashing the Entrepreneur Within - Driving AI Adoption at Rix Group

Date: 20 July 2026

Author: Jess Clark

A genuinely valuable experience that has helped me build confidence, lead meaningful change, and deliver a project with clear business impact.

Josh Milburn, Business Analyst, Digital team at the Rix Group

The “Unleashing the Entrepreneur Within” programme is designed to empower individuals to lead change, think differently, and deliver meaningful impact within their organisations. For Josh, a Business Analyst in the Digital team at the Rix Group, it provided the perfect platform to do exactly that.

Working across multiple businesses and shared services, Josh’s role focuses on process improvement, systems analysis, and supporting teams to adopt new technology in practical ways. Through the Unleashing the Entrepreneur Within programme, he set out to lead a project that would not only create measurable value for the business, but also challenge and develop his own leadership and problem-solving skills.

Improving AI maturity

His project focused on improving AI maturity across the Rix Group. Taking a practical, people-first approach, Josh introduced role-based training and demonstrated how tools like ChatGPT could support everyday tasks, improve efficiency, and build confidence across teams.

“What became clear quite quickly,” Josh explains, “is that resistance to AI isn’t really resistance - it’s a confidence and knowledge gap. Once people see how it applies to their role, adoption increases very quickly.”

Tracking improvements

To address this, Josh implemented structured training sessions, created reusable prompt guidance, and introduced before-and-after surveys to measure progress. This allowed him to track improvements in AI confidence, knowledge, and usage across different teams.

Promising results

Early results have been promising. Multiple sessions have been delivered across the organisation, with clear increases in engagement and adoption. Josh has also identified and supported internal “AI champions”, helping to embed knowledge and encourage ongoing use within teams.

Confidence to turn ideas into outcomes

Alongside the business impact, the programme has also driven personal growth. “It’s given me the confidence to lead change across different areas of the business,” he says. “I’ve realised I can take ownership of a large initiative and turn ideas into measurable outcomes.”

Summing up his experience, Josh describes the programme as: “A genuinely valuable experience that has helped me build confidence, lead meaningful change, and deliver a project with clear business impact.”

His journey highlights the power of the “Unleashing the Entrepreneur Within” programme-turning ideas into action and enabling individuals to lead change from within.

To discover and unleash entrepreneurial people within your business, please visit HERE.

Harry Rix, CDO at The Rix Group says: “I am delighted to endorse the “Unleashing the Entrepreneur Within” programme. It has provided Josh with the structure, encouragement, and challenge to take ownership of a meaningful business initiative and turn it into practical impact. His project to improve AI maturity across Rix Group has supported some of our teams in building confidence, understanding, and capability around the use of AI in everyday work. There is still a long way to go on the journey, but I am confident the programme has provided Josh with the foundations he needs to lead the project with confidence.”

Harry Rix, CDO at The Rix Group

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