From a very early age Health and Fitness has always been a top priority for John. Having been born with cystic fibrosis the importance of staying fit and healthy was always just a part of his daily regime, then in his late teens he began his career in the fitness industry and for the last 25 years has progressed and grown in his knowledge and expertise in fitness and nutrition.
After working for several large gym chains in roles from instructor to management he saw big gaps in the industry from both a business owner and member experience point of view, which if addressed would solve most people’s dissatisfactions and frustrations. Seeing first-hand the constraints of corporate policies not being practical for member results, in 2010 after several knock backs, he finally saw a dream come to reality and opened his own private training facility. Since then he has grown Effective Fitness from strength to strength by focusing on just the basics of fitness and nutrition and helping people easily incorporate them into their busy lives. Effective Fitness now has john leading the way and employs a team of 3 coaches who are rapidly becoming some of the best coaches in the area.
This is partly down to John`s ethos behind his business which starts with leading and developing a happy team. The team’s knowledge, friendliness and professionalism is evident as soon as you walk through the door and have a friendly chat with one of the team. John is keen to see the how the business and the team will develop over the next few years as new technologies start to appear within the industry and is already taking them into the business by purchasing a state of the art 3D body scanner to chart and track progress, as well having developed online platforms to be able to reach and help even more people with their health and fitness.
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